What is app engagement?
Developing a mobile application and getting people to engage in it, that’s what basically app engagement is. The number of downloads increases, and you see an unprecedented surge in sales. You do that by using mobile app marketing.
Why is app engagement important?
The purpose of the engagement campaign is to attract new users and a return audience.
To consolidate the success and constantly reap the benefits of these campaigns is to keep users engaged in your application. Here’s what you need: you must re-engage your customers. In addition to promoting the application to attract new customers, it is important to continually come up with application updates introducing new features in the app, so that users use it more often.
For mobile app marketing strategy, you need to use social networks and other marketing channels, launch a re-engaging ad campaign on Facebook and also push notifications and text messages or alerts that pop up.
Below are the Best Practices For Increasing App Engagement in Mobile App Marketing:
Integrate it into the company’s marketing strategy: it has to be consistent and in line with the overall marketing strategy of the institution. Mobile app niche marketing cannot be a separate appendix.
Make it simple and useful: Apps can do many things, but they need to do them well, and in a simpler manner, the more complex they are, the more difficult it becomes to perform well. It offers users just what they need and only what is useful.
Take advantage of mobile capabilities: Geolocation, photo camera, augmented reality, etc. the new mobiles have tools that can give a distinctive aspect to the application. But don’t forget the previous advice: it should include only those functionalities that are really useful to convey the message.
Use external Apps: Many developers have released many APIs for free or for a fee and can be used under certain conditions.
Includes social networks: Practically everyone is on some social network. Adding these elements, you can increase the diffusion of the application among the contacts of the target user.
Choose the platform well: Don’t think only about the iPhone and evaluate the rest of the options depending on the type of clients you want to target. Android is already the most widespread, but there are more options. Also, don’t forget the adaptation of the iPhone app to iPad, as more and more people use it on a daily basis.
Induce the customer: One of the keys to success with a mobile application is word of mouth. Invites the customer to give their opinion on the application and it includes an option to ‘pass it’ so you can recommend it to friends.
Measure the result: It is a fundamental factor in any marketing action. In this case, you can measure, for example:
- The number of application downloads.
- The number of times the application is used.
- The time that the application is used and pages through which it navigates.
- Recommendations made by the client.
Mobile applications are one more piece in a company’s marketing strategy. The investment at this point must be aimed at creating value for the client and that he receives a positive perception of the company.